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Active Lincolnshire Sport England Together Fund
Marketing & PR
Globella worked in partnership with Active Lincolnshire as part of their health and wellbeing programme, promoting, marketing and organising events as part of the England Together Fund.
About The Project
Sport England’s Together Fund existed to help reduce the negative impact of coronavirus and help community groups working with target audiences to grow and help more people. The Fund was a continuation of the Tackling Inequalities Fund that was set up in April 2020, as part of the support package to help the sport and physical activity sector through the Covid-19 crisis. £20 million of National Lottery funding committed to helping groups that were being disproportionally affected by the pandemic and was significantly impacting their ability to physically active. This included lower socio-economic groups, culturally diverse communities, disabled people and people with long-term health conditions.
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To find out more about the Together Fund developed through Sport England please go online to https://www.sportengland.org/funds-and-campaigns/our-funds/together-fund
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Globella worked with Active Lincolnshire to promote 20 of the projects that had benefited from the Together Fund throughout 2023. Each of the projects had a meeting with Globella, to fully understand the project, the funding and how they benefitted from the funding. A press release and case study were created and sent to local press for promotion. Social media advertising was also completed with demographics set up for each individual project.
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Active Lincolnshire are champions for the positive power of sport and physical activity for everyone in Lincolnshire. Encouraging them to be more active, more often.
Predominantly funded by Sport England, Active Lincolnshire are helping to deliver the strategy ‘Uniting the Movement’. The National strategy focuses on groups that are likely to be inactive, such as women and girls, people living with a disability or health condition, and those with less affluent backgrounds. The vision is of a nation of more equal, inclusive and connected communities, where people live happier, healthier and more fulfilled lives, maximizing the role of movement, sport and physical activity in achieving that.